![]() Video length: 1 to 15 minutes (uploading from mobile) up to 1 hour (uploading from desktop).Aspect ratio: 9:16 (recommended) or 16:9 4:5 (in-feed previews).It is not ephemeral content like Stories so that users can watch IGTV videos over and over again. You can tell your company, services, products, and show products in detail. Instagram TV is shown in full-screen mode and uses ultra-long videos with a maximum run time of 1 hour. Display in the feed: cropped portrait dimensions (4:5 or 1080×1350).The choice of AR effects is not as big as in Tik Tok, but there are all the basic possibilities for creating simple videos: music, text, stickers, and speed changes. Instagram Reels is a relatively new publication channel that allows you to make viral videos up to 30 seconds long. Max video length: 2 minutes (ads) and 15 seconds (organic).Add only relevant videos to attract and retain the attention of the audience. The brands’ video content is easily integrated among the stories of other users. Stories are the most popular format on Instagram. For example, there can be 2-10 cards in an Instagram carousel video ad. The carousel video allows you to show users much more of a product. The advertising formats in the carousel in the Instagram and Facebook feeds are identical. Character limits: 125 characters (primary text) 30 hashtags.Aspect ratio: 16:9 (Landscape) 1:1 (Square) 4:5 (Vertical).The specifications of Instagram videos will be the same for both regular and promotional content. Horizontal, square, or vertical orientations are available. This social network makes it easy to share videos of any size. ![]() Among the content formats, Instagram video occupies a leading position. It is not surprising since the social channel has the highest engagement rates. In addition to the usual publications, it is also possible to make ads in Stories available for viewing within 24 hours.Īdvertising campaigns on Instagram are one of the leading marketers’ tools.
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